Why do you buy the things you buy? How many of your purchases would you attribute to "impulse buying"? Impulse buying is when you buy something you didn't plan to buy in advance on a sudden whim, or impulse. But how random is it really? What's the psychology behind impulse buying? How do companies and advertisers use that psychology to make you buy things impulsively?

Nowadays, advertisers study psychology. Your humble host for today's fascinating discussion club happens to be a chief psychological counsellor, the former CFO of L'Oreal, and a business consultant so he's seen both sides of the coin. Let's dive deep into the psychology of impulse buying, why we do it, how it affects us, and how companies use it. Let's have an enlightening conversation!

你为什么会购物?你的消费中有多少是“冲动消费”?冲动购买指的是你在突发奇想或冲动的情况下购买了你事先没有计划购买的东西。但它到底有多随机呢?冲动消费背后的心理学是什么?商家和广告商是如何利用这种心理让你冲动购物的呢?

如今，广告商研究心理学。本次俱乐部的谦逊的主持人——David，恰好是一位心理咨询师，他是欧莱雅的前首席财务官，也是一位商业顾问，所以他看到了消费背后硬币的两面。让我们深入了解一下冲动消费的心理，我们为什么会这样做，它是如何影响我们的，以及商家是如何利用它的。让我们来一次启发性的谈话吧!